RISMedia announced the findings from a new HomeGain marketing survey where real estate agents indicate postcards are yielding the highest response over popular social media platforms. The article titled, Social Media vs. Direct Mail goes on to share that even though this type of marketing has been around for decades, it is still working.
QuantumDigital was in fact founded to help agents with making a name for themselves in their local markets using postcards. Technology has improved allowing agents to send personalized postcards to drive potential prospects online where they can view more information about themselves and their listings. The new TriggerMarketing™ automated marketing system has also been developed to close the loop between sending a postcard and receiving a real-time warm lead.
It shows that marketing success is truly achieved when you use a mix of mediums for prospecting — postcards, printed materials, websites and social media can all be used in conjunction to drive awareness and response.
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