Top 5 Ways to Get Your Direct Mail Noticed
I came across this blog post by Missy Jensen, Social Media Manager at DMEautomotive. The examples provided are for automotive dealerships, but are applicable across multiple industries. In the blog...
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Mobile Real Estate Tagging: Interactive 2D Barcode Reader
Matthew Swanson, Agentopolis, highlights the benefits of the new Microsoft Tag application and the benefits it will have for the real estate industry. “In a nutshell, Microsoft Tag will allow you to...
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Data, Data and Oh Yeah, More Data
In the midst of outlining strategy for a new marketing campaign and summarizing the metrics I need to track on said campaign, I happened across an interesting article on adage.com, “The Case for Less...
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Postcard Marketing: The New Cutting Edge Medium?
RISMedia announced the findings from a new HomeGain marketing survey where real estate agents indicate postcards are yielding the highest response over popular social media platforms. The article...
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Technologies Change the Direct Mail Landscape for Agencies
With the growth of social media and online marketing, many marketers have turned away from direct mail campaigns, arguing that traditional mailings are difficult to track and are no longer an effective...
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Direct Mail for the Social Generation?
I came across an interesting research study completed by ICOM, a division of Epsilon Targeting. The study shows that the 18-34 year-old demographic prefer by a wide margin to learn about marketing...
View ArticleQuantumDigital Adds Two Xerox iGen4® EXP Presses
We are excited to announce the addition of two iGen4 EXP presses. The decision was made due to the larger sheet size capability that will increase production and offset operating costs. The new...
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Embrace New Technologies for Better Direct Marketing Campaign ROI
December 2010 Direct Marketing Association of Washington Direct mail campaigns are now vastly different from the days of huge mailings that were sent to every known address in a zip code. Advances in...
View ArticleSocial Media: It Doesn’t Reach Everyone, Particularly the Wealthy
There’s no denying that as marketers, we’re heavily influenced by the social media bandwagon. While it’s still hot, companies in nearly every industry are focusing their budgets on it, to use the power...
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Technology a Big Focus at 2011′s REALTORS Conference & Expo
This year at the REALTORS® Conference & Expo in Anaheim, CA, the focus was on new technology and faster, easier ways to get everyday tasks completed. There was a definite shift from the ‘old...
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